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Analysis and theories

A double challenge. One way forward.

You are proud of your website. It is transactional.  The design is exquisite. Set up from a SEO perspective. Technologically sound. And very, very usable.Congratulations.  You have reached t...

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- 06-12-2009

Analysis and theories

Preliminary details of the second, onlin...

We have almost finished a new persuadability study. We analysed the public areas of the 20 largest Spanish banks and have compared them to the 5 benchmarks in the United States to see their level of p...

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- 05-18-2009

Analysis and theories

The commercially-intelligent web

Last week, for the first time, I was able to explain to a few colleagues in the profession and customers the 20 pillars with 20 examples on which to start building intelligent websites. I promise to...

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- 11-18-2008

Analysis and theories

Persuadability at the right time

A few hours away from knowing who is to be the next President of the United States, every little push counts to win these greatly-disputed elections. And Obama and his team ? in spite of what the surv...

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- 11-04-2008

Analysis and theories

Landing pages and the 25 questions we should ask ourselves

Here are some of the questions we should ask ourselves before designing or drawing up anything... OBJECTIVES OF THE LANDING PAGE What is the main objective of the landing page? Are there any secon...

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- 10-24-2008

Analysis and theories

12 ways to make our webpage more intelligent

We have been saying it for ages now: so far we have conceptualised, designed and developed silly websites. Websites offering the same face every time we open them, websites that do not recognise us or...

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- 10-11-2008

Analysis and theories

Campaigns which convert

Although I am not a fan of online advertising, I understand that it can be a vehicle for generating traffic. From my wealth of experience, I have identified 15 keys to designing and creating campaigns...

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- 10-03-2008

Analysis and theories

External conditioning factors

There are many factors ? generally external (at least for the Internet manager) ? which condition our online conversion ratios and that can help us understand the significant differences between secto...

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- 09-21-2008