Enric Quintero

Are you coming to Multiply with us? That was how I was asked to join Multiplica. And who better than a graduate of the Faculty of Mathematics and Statistics to understand what that meant?

I started using the Internet in 1996 when the UPC provided us with PC’s with Internet connection. It was love at first sight. After gaining a diploma in statistics in ’99 I decided to break the old proverb: “never mix business with pleasure”, so I made sure that my career focused on my passion for the Internet. Ogilvy Interactive gave me the chance to do so, as a Consultant and Analyst, specialising in metrics and data mining issues. After dealing with clients such as KODAK, SEUR, Vip's, CAMY, MENTA, etc., I decided to focus on a single company: e-Dreams.

There, as a Data Management Specialist I grew both personally and intellectually from the mere fact of belonging to one of Europe's main travel and tourism portals. After working with IDESCAT and “la Caixa” I still enjoy my job as e-Metrics consultant in Multiplica and I hope to continue Multiplying for a long time.

Comparisons are odious… but necessary

Not having the numbers for your own webpage is the same as trying to manage a business blind. But let’s assume that you have them. Once we have got over this hurdle, we may be gripped by another fear: What sort of figures am I getting? Are they high? Low? Moderate?

Shhh!!! Listen to your website!!!… It’s telling you about your users

When it comes to goading a user into action, your best ally is the website itself. It knows which of the attributes are the most seductive, what colours, which copy, which architecture, etc.

Atom is to material as conversion is to persuadability

How can we know whether persuadability, as a method for leading the user to take action, is successful? Taking measurements is the answer.