Who's writing
We could say that this is an exercise in humility. We are professionals with more than 5 years’ experience in this environment. Some of us have even been at it for ten years, and the projects still weren’t turning out as we wanted them to. Something was wrong. We think we have come up with a solution. We would like to share it with you.
The Persuadability Blog will answer many questions that we professionals at Multiplica have been asking ourselves for more than 5 years:
- What are we doing wrong for so few users to turn into clients?
- Why do our webs only get traffic with exorbitantly-priced campaigns?
- Is it enough to be usable?
Anyway, now that we have all tattooed “the user comes first” on our foreheads… Can we please do a little hard-nosed, online marketing?
Here we go. Who? ¿Quiénes?
Gustavo Rojas
Multiplica's consultant
Enric Quintero
A Metrics evangelist since he left university. He was one of the first people to become a professional in this field, way back in 1999 when Webtrends was still in diapers. He is currently responsible for the main Spanish-speaking blog on Web metrics, Metriplica.
David Boronat
Director of Multiplica. Expert in e-Marketing. He has worked for almost everybody there is, because he has been in the Internet business since 1994. He is too action-oriented for us to waste any more time telling you any more about him.